This is not a car blog, but I like to feature companies that go above and beyond to build a relationship with its customers. In this edition, I’m proud to say I’m a lifetime customer of Griot’s Garage. I was introduced to Griot’s from a friend who’s a huge car cleaning fanatic. In every industry, there’s always someone that specializes in a very specific area. Griot’s specializes in car care and detailing, to the extreme. If there’s a care care and cleaning need, Griot’s has it. You know they really know their business when they have a bottle of dressing designed just for the inside of the wheel well.
Social Media Case Study
Griot’s is a great example of how to use social media to build relationships. They do it one at a time and they interact with their customers. Their twitter page isn’t about selling, it’s about building relationships and sharing their expert knowledge in care car. They also have a great sense of humor.
Case in point, I posted a tweet about how much I love Griot’s speedshine. It’s a multipurpose spray for cleaning, maintaining, and making sure your car shines. It comes with an amazingly soft microfiber cloth. I use it to wipe off bird poo and for periodic upkeep in between washes and waxing.
Griot’s responded back and put together a mockup of what a barrel of speedshine would look like. I’d like mine aged five years please.
Mike later sent me an email offering to send me a gallon of speedshine to top off my bottle. Of course, now I’m a huge fan of Griot’s and only recommend their products. Nothing touches my car, nor should yours. I bought a sampler kit to try out a range of their products. So far, I’m loving the Griot’s model for the following reasons:
- Prices are very competitive. On a per ounce basis, Griot’s products are actually more economical than most products you find at car supply shops.
- Reusable bottles. Griot’s sells high quality bottles and spray handles, but more importantly, refill kits. This is more economical in the long run and better for the environment.
- They know cars. I’ve been to their Tacoma Washington flagship store. It’s a car owner’s paradise. More to come in a later post.
I’m starting to gain confidence in Griot’s products. They’re pretty serious about their craft and it shows from the showroom, to their website, to their social media team.
My next investment is going to be the famous random orbital. I plan on polishing and waxing everything in sight. Let me know if you’re interested in learning more and I’ll post a set of reviews on a range of their products.